01
Clarify
Audience and website objective
A clear direction before the first page is polished.
Audience, positioning, information architecture and visual direction are shaped together so the finished site has a job to do.
Good fit
When this service makes sense.
Best for service businesses that need a new site or a substantial redesign and want the structure resolved before development begins.
02
Structure
Page and content hierarchy
03
Deliver
Visual direction and responsive page system
Scope
What is decided before work begins.
The exact page count and content responsibility are confirmed after the inquiry review. Pricing remains a scoped project decision.
Inputs
Business and audience
The current website, intended audience, service offer and content responsibility are reviewed together.
Boundaries
Pages and integrations
Forms, CMS, analytics, external tools and ongoing support are included only when they are part of the agreed scope.
Handoff
Launch responsibilities
Domain access, hosting accounts and publication responsibilities are agreed before the final launch stage.
Process
How this stage moves forward.
The project moves through a scoped sequence so decisions, responsibilities and exclusions remain visible before launch.
01
Review
We review the audience, offer, current website, content readiness, required actions and any external systems.
02
Define
Pages, deliverables, responsibilities, review points and exclusions are agreed before implementation begins.
03
Make and verify
The agreed work is designed, built and checked across relevant screen sizes before the owner-controlled launch steps.