01
Hierarchy
A restrained editorial system gives the service story a clear visual hierarchy and consistent reading rhythm.
Original WLA website design
Fertility & Women's Health Website Design for Germany
Fertility & Women's Health Website Design uses vertical index rail opening to organise services, practical detail and a focused inquiry path for Germany.
Design direction
How the design works.
This original WLA Webdesign direction is created for fertility and women's health in Germany. It combines tailored editorial hierarchy with vertical index rail opening and small proof images embedded in service tiles. The page sequence makes the main offer, supporting information and next action easy to understand, while paper white field with clay, moss, and keeps important labels and calls to action clear across desktop and mobile screens.
Information and action
Three design decisions.
Each decision connects the visual direction to clearer services, stronger navigation and a more focused inquiry path.
02
Content flow
small proof images embedded in service tiles so visitors can understand the offer before moving into supporting detail.
03
Next action
paper white field with clay, moss, and black typography; naturally distinct from neighboring outputs without forcing extreme contrast while keeping important labels and calls to action easy to identify.
Responsive thinking
Mobile considerations.
The same hierarchy is planned for smaller screens so content stays readable, actions remain easy to reach and the visual character is preserved.
Mobile / 01
Reading order
Service groups stack into a single reading sequence with comfortable touch targets and predictable spacing.
Mobile / 02
Touch and scale
Responsive image sizes reduce initial loading weight while preserving the full vertical design presentation.
Delivery
Responsive implementation
The production site is delivered with accessible page components, real text and usable controls at every viewport.
Healthcare
Related website designs.
Compare how the same industry can use different hierarchy, imagery and inquiry structures without repeating one template.
