01
Hierarchy
Travertine white backgrounds establish clean clinical reading environments.
Reference showcase layout detailing treatment pathways and streamlined appointment inquiry mechanisms.
Design reading
Fictional Hair and scalp clinic website design concept for Lunehouse Health, with a clear service journey, practical information, FAQ, and inquiry path. This creative configuration employs a bottom navigation bar paired with an oversized central headline. Alternating chapter widths create rhythmic content pacing throughout.
Independent fictional concept study; not client work or a live business.
Information and action
The notes explain the intended function of the concept rather than presenting the fictional brand as a client or live organisation.
01
Travertine white backgrounds establish clean clinical reading environments.
02
Navy ink typography ensures high contrast against light surfaces.
03
Fresh lime markers draw immediate focus to active inquiry buttons.
Responsive thinking
The long presentation image is a showcase artefact. A live project would be rebuilt as responsive HTML rather than served as one tall image.
Mobile / 01
Centralized navigation bars remain accessible within thumb reach.
Mobile / 02
Narrower column stacks prevent horizontal scrolling on small screens.
Delivery
Content, images and actions would be separated into accessible page components, with real text and controls at every viewport.