01
Hierarchy
Executive editorial masthead establishes clinical authority immediately.
Executive editorial masthead presents clear white aubergine cool silver tones across structured diagnostic pathways.
Design reading
Fictional Executive health and diagnostics website design concept for Meridian Executive Health, with a clear service journey, practical information, FAQ, and inquiry path. Source derived layout implements executive editorial masthead paired with diagnostic pathway grid to organize executive health information systematically.
Independent fictional concept study; not client work or a live business.
Information and action
The notes explain the intended function of the concept rather than presenting the fictional brand as a client or live organisation.
01
Executive editorial masthead establishes clinical authority immediately.
02
Diagnostic pathway grid structures healthcare information logically.
03
Clear white aubergine cool silver supports professional medical tone.
Responsive thinking
The long presentation image is a showcase artefact. A live project would be rebuilt as responsive HTML rather than served as one tall image.
Mobile / 01
Editorial headers stack vertically preserving text hierarchy on mobile.
Mobile / 02
Pathway grid adapts horizontally ensuring smooth scrolling behavior.
Delivery
Content, images and actions would be separated into accessible page components, with real text and controls at every viewport.