01
Hierarchy
Stacked typography masthead establishes visual hierarchy for clinical information.
Stacked typography masthead guides users through practical service matrix sections with clear navigation flow.
Design reading
Fictional Private mental health clinic website design concept for Oriel Map Clinic, with a clear service journey, practical information, FAQ, and inquiry path. This reference showcase applies a creative direction to map clinic layouts, integrating fog white backgrounds with deep teal accents and crisp blue action labels throughout the interface.
Independent fictional concept study; not client work or a live business.
Information and action
The notes explain the intended function of the concept rather than presenting the fictional brand as a client or live organisation.
01
Stacked typography masthead establishes visual hierarchy for clinical information.
02
Small image apertures provide focused visual breaks within service matrix areas.
03
Crisp blue action labels guide user navigation across practical interface sections.
Responsive thinking
The long presentation image is a showcase artefact. A live project would be rebuilt as responsive HTML rather than served as one tall image.
Mobile / 01
Vertical stacking adjusts hero patterns for comfortable thumb interaction zones.
Mobile / 02
Fluid grid alignment ensures consistent spacing across varying screen dimensions.
Delivery
Content, images and actions would be separated into accessible page components, with real text and controls at every viewport.